Five ads we kept coming back to
Desigual, a fox and Bob the Builder. We ended up talking about all three this week, along with two more campaigns.
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us talking.
Campaigns we like, things we’re trying and questions about marketing, design and technology.
Fanta and Halloween: when AI drifts away from the brand
We kept looking at Fanta’s Halloween campaign. Something about the images didn’t fit the brand we know.
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Niles: the Crocs character that keeps the story going
Niles keeps coming back, and we like that: Crocs gives the character something to do after the first joke.
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Imperial and the words that feel like home
With “Solo aquí”, Imperial starts with words Costa Ricans recognise right away. We liked that the idea came from the way people speak.
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Whimsy maxxing: making everyday things playful
Headphones, bottles and everyday objects covered in decorations. We were interested in how people make something they bought feel like their own.
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Instagram: a new look and a different screen
A new letterform and reels on TV. Instagram’s changes got us talking about how we watch and design content.
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What You Carry CR: a campaign with a clear job
What You Carry CR talks to tourists about the illegal trade in biodiversity. What interested us was how the message and visuals work together to explain the problem.
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Campaigns, films and ideas from our team conversations
Film, Apple, AB InBev and Vaseline. This time we kept looking at how the work was made, as well as the result.
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World Cup 2026 campaigns we remember
EE, Levi’s, Adidas, Heineken and Pizza Hut. We liked finding different ways to talk about the same World Cup.
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Before opening AI, open your notebook
World’s campaigns brought us back to the notebook: noticing something ordinary and finding something to say about it.
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When a product problem becomes a campaign
We’re interested when a brand owns up to a problem and does something with it. The campaign still needs to address what’s happening with the product.
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Duolingo: what comes after the joke
Duolingo left us with a question: what do you do when the joke that got you all that attention starts repeating itself?
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Adidas Backyard Legends: giving people a part to play
Backyard Legends gives people something to do as well as watch. That’s what caught our attention.
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What does a brand mascot actually do?
Before drawing a mascot, we want to know what it will do. Explain something, entertain people, help them recognise the brand?
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Campaigns and tools that gave us ideas
Chupa Chups, Volkswagen, Piracanjuba, Flamin’ Hot and Purga Studio. The references we brought to the conversation this week.
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Finding ideas beyond the feed
When we open the feed too soon, it’s hard to get past what we’ve just seen. What happens if we write down our own ideas first?
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You understand your website. Do your customers?
You know where everything is on your website. It’s worth watching what happens when someone visits for the first time.
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Talking to people outside our usual circles
Lisa Bubert’s writing got us thinking about the conversations we avoid and the people we stop listening to.
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Beyond Type 1: making an important message engaging
We liked how Beyond Type 1 talks about health with clarity and personality. It’s a serious subject, with room for an engaging campaign.
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Talking to a generation that knows social media
We’re interested in what happens around a post: the questions, the replies and what people have to contribute.
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Christmas campaigns we liked in 2025
Dunkin’, John Lewis, LEGO and Amazon. Four Christmas campaigns that got us talking for different reasons.
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A Happy Meal box that starts a conversation
A box, some drawings and a way to start talking about emotions. We liked that McDonald’s and BBC Children in Need gave families something to do.
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What we learned from trying Affinity
We tried Affinity: what takes some learning, what we can edit and how it fits into the work we already do.
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